5.3 Google Analytics
Insofar as you have given your consent, this website uses "Google Analytics", a web analytics service provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (Google). The use includes the operating mode "Universal Analytics". This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus to analyze the activities of a user across devices.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The legal basis for the use of Google Analytics is your consent in accordance with Art. 6 para. 1 p. 1 lit. a GDPR.
The recipient of the data collected is Google. The personal data will be transmitted under the EU-US Privacy Shield on the basis of the adequacy decision of the European Commission to the United States. You can see the certificate under https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI recall.
The data sent by us and linked to cookies, user IDs (eg user IDs) or advertising IDs will be automatically deleted after 14 months. The deletion of data whose retention period has been reached is done automatically once a month.
Our website uses the demographics feature of Google Analytics. It can be used to generate reports that contain statements on the age, gender and interests of the site visitors. These data are from interest-based advertising from Google and from third-party visitor data. An assignment of the data to a specific person is not possible. You can disable this feature at any time. This is possible through the ad settings in your Google Account or by generally prohibiting the collection of your data by Google Analytics, as explained in the section "Objection to data collection".
You may revoke your consent at any time with future effect by preventing the storage of cookies by setting your browser software accordingly; however, we point out that in this case you may not be able to use all the functions of this website in full. Likewise, you can prevent the collection of data regarding your website use, including your IP address and subsequent processing by Google. This is possible by downloading and installing the browser plug-in that can be accessed via the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
In addition, Google Analytics can prevent the collection of your data by clicking on the following link. An opt-out cookie will be set which prevents the collection of your data on future visits to our website: